Are Rising Prices Also to Blame for Declining Newspaper Circulation?

In recent years the precipitous drop in newspaper circulation has been due in no small part to the shift from physical to digital consumption via computers and mobile devices. Yet the decline in circulation has another layer to it – rising prices for both newspaper subscriptions and for single copies at the newsstand. The pricing decisions of major newspaper companies reflect their desire to stem the losses from the attrition of their print subscribers. Yet attempts…

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