Vurb Seeks to Challenge Google with Better Mobile Context
Subscription businesses may have one more thing to worry about in their SEO initiatives with Vurb, a four-year-old startup with high hopes for redefining the way we use mobile to search the web. Founder Bobby Lo seeks to bridge the gap between search engines and mobile apps by presenting contextual answers to queries, uniting both the information of search and the functionality of apps. Lo built Vurb around the “Vurb Card,” which in his own words is…
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