Will Tinder’s Premium Subscription Cannibalize Its Popularity?
The most popular dating app of the last few years may be the author of its own downfall. Tinder, which launched in 2013 and has grown exponentially in popularity ever since, has been testing a subscription service in Europe and the results have not been good. Tinder’s immense popularity is from the almost game-like ease of use that requires only a right screen swipe to express approval of a potential date (or a left swipe to disapprove).…
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