October 22, 2014

Four out of 10 households in the U.S. have digital video subscriptions. This is just one of the statistics that came out of a comScore survey on video viewing habits last week. Given the heavy saturation of advertising of digital video services like Netflix and Amazon Prime Instant Video, it would be easy to assume the results would be higher. Of those who do subscribe, however, 32% report their favorite digital video subscription service is…