Health Ratings May Be the Next Big Thing in Paid Content – and Great for Local Newspapers
Rock Health recently came out with a report about the health information publishing industry that’s fascinating (see slide share below). Analysts say consumers are willing to spend $14 billion on digital health products. More interestingly, they are willing to spend more than half, a whopping $8.9 billion, on tools rating physicians and hospitals. This is great news for health publications, but also local papers, who have been trying to recoup the money lost in classified listing to…
