June 4, 2012

According to Bowker’s Global eBook Research, 24-35 year old men online in India are more likely to have paid for an ebook than any other population, including Americans. It’s not for fun — it’s to expand their careers. These men are downloading business and tech titles far more than fiction or hobby titles. They tend to buy online directly from publishers, not from a generalist store such as Amazon (for now anyway.) We suspect this points…