Education Week Engages Niche Audiences While Staying National

In the old days, newspapers and magazines knew that the more editorial breadth they had, the more readers they could seduce. Joe may read the section on cars, but Mary likes the lifestyle section. And Sanjay wants to know what’s happening abroad.But that’s no longer true for our digital world. Online, the more niche-appeal a site has, the more readers and the more likely they are to elicit paying subscribers.Education Week, a national B2B publication,…

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