$3M in Subscription Revenues For BostonGlobe.com, But Site Still Struggling to Convert
BostonGlobe.com’s paywall doesn’t seem to be the rainmaker it is for its parent company, The New York Times. Recent reports of BostonGlobe.com’s free trial offer (April 24 – May 6) allowed me to take a closer looks at the company’s conversion and revenues. It turns out that Beantown’s flagship news outlet has only been able to convert 18,000 readers into paying subscribers since instituting a paywall last September. With 6.2 million unique visitors in 2011, that…
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