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December 19, 2011

Be Wary of Research Data on Print and Digital Subscriptions

Leave a Comment / FInance, Subscriber Only /

GfK MRI’s semiannual measure of magazine readership was released to much ballyhooing this week, as publishers practically demanded a recount. The survey showed 70% of the 220 magazines measured were down in audience, including Wired (down 22%), O, the Oprah Magazine (down 10%) and New York (down 14%), according to AdWeek. However, the publishers claim the survey doesn’t account for growing digital subscriptions. The problem may be in the methodology, as MRI collects information through in-person…

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How Gantthead Sells Memberships in the
(Incredibly) Competitive IT Info Niche

Leave a Comment / Case Studies, Subscriber Acquisition, Subscriber Only /

The IT-related publishing niche is one of the most intensely competitive B2B niches online. Discover how independent publisher Gantthead.com profits by focusing solely on a micro-niche, “lonely project managers.” Founder and owner David Garrett reveals how he mixes paid memberships and advertising revenue models, and his lessons learned from price testing individual and group subscriptions. Through discussion boards and an active community, Gantthead.com has grown from a fledgling dotcom-era darling to the go-to site for project management questions and answers and 530,000 members.

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(Incredibly) Competitive IT Info Niche Read More »

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