November 13, 2011

44.7% of SiriusXM’s Promotionally-acquired Subscribers Keep Paying

Leave a Comment / FInance, Subscriber Only, Subscriber Retention / Anne Holland

According to data-crunching from Brad Alvarez of SeekingAlpha.com, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after their promo term ended. That’s a moderately high stick rate for paid content subscriptions. The most surprising data in Brad’s report was that SiriusXM has a typical monthly churn rate of just 1.2-2%.That’s insanely low churn. In fact, we’re not sure how that’s possible unless 100% of “involuntary churn” is backed out of…

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How CreditRiskMonitor.com’s Internet Subscription Revenues Rose 9%

Leave a Comment / Business Services, Subscriber Only / Anne Holland

CreditRiskMonitor, an information service for corporate credit professionals, just reported a 9% year-over-year increase in online subscription revenues, when comparing 3rd quarter 2011 to 2010. Interestingly, this increase was *despite* a major shift in their marketplace which would normally lead to decreased revenues.It seems that during the depths of the recession in 2008-2009, the company’s information service was most often an “impulse buy” for credit pros who desperately needed to figure out credit-worthiness in a shifting…

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Insight to drive subscription growth

November 13, 2011

44.7% of SiriusXM’s Promotionally-acquired Subscribers Keep Paying

How CreditRiskMonitor.com’s Internet Subscription Revenues Rose 9%

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