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September 21, 2011

Case Study Lesson: How to Get Effective Affiliates

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Our latest Subscription Site Insider Case Study profiles Teen Life Ministries – a site that has 3,000 paid subscribers. Co-founder Paul Evans learned the hard way that you can’t always turn subscribers into affiliates. Fortunately there’s a take-away lesson from his approach. Teen Life Ministries has a small affiliate program and like most sites, only a few affiliates bring in any real money. Evans gives a generous payment of 33% for the lifetime of the subscription.…

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Subscription Numbers for Hulu, Spotify, The New York Times

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Big subscription numbers news for paywall sites today. Hulu Plus which offers on-demand television programming on mobile devices has now topped one million subscribers – who pay $7.99 per week for the service. CEO Jason Kilar was right on target back in July when he predicted Hulu Plus would make this milestone. Hulu is for sale and these subscriber numbers can only increase interest. Subscription music service Spotify now has two million paid subscribers globally, about 400,000…

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