Subscription Publishing Trends from SIPA Show: Mobile Publishing, E-Learning and Filtering Content
Yesterday I spoke at the annual conference of the Specialized Information Publishers Association (SIPA) in Washington, DC. Judging by the standing-room only crowd at the landing page and paywall presentation I gave along with copywriter Bob Bly, online conversion continues to be of utmost importance to information publishers and marketers. Everyone feels like they could do better, by testing more, switching up the design and adding new features like video testimonials. Here are some other trends…
