Case Study Lesson: Highest-impact Places to Promote Trial Subscription Offers
In this week’s new Subscription Site Insider Case Study, we interviewed SmartCredit’s CMO Ethan Taub. SmartCredit is duking it out in the consumer credit info industry against such brand giants as FreeCreditReport.com. So, his marketing has to be hugely effective to gain market share. One of his best tactics — putting free trial offers for SmartCredit on marketing partner site’s thank-you pages. For example, a mortgage company might feature a SmartCredit offer on the thank-you page…
