Ethan Taub, CMO of SmartCredit, describes how his site is thriving in the competitive consumer credit reporting/monitoring market thanks to co-branded partnerships and better direct marketing. Includes must-copy tactics for B2C subscription sites, such as thank-you page offers.
In this week’s new Subscription Site Insider Case Study, we interviewed SmartCredit’s CMO Ethan Taub. SmartCredit is duking it out in the consumer credit info industry against such brand giants as FreeCreditReport.com. So, his marketing has to be hugely effective to gain market share. One of his best tactics — putting free trial offers for SmartCredit on marketing partner site’s thank-you pages. For example, a mortgage company might feature a SmartCredit offer on the thank-you page…
Case Study Lesson: Highest-impact Places to Promote Trial Subscription Offers Read More »
