What Subscription, Membership & Continuity Merchants Need to Know About Recurring Billing Declines
A few of my notes from Insider’s webinar featuring Paul Larsen (credit card processing guru for subscription site industry) yesterday: #1. More than half of US consumers do NOT use a “real” card when signing up for subscriptions or memberships online. 52% are using a debit card. 15% (and growing) are using prepaid cards.This means more than half of your accounts may hit limits and be harder to retain than you suspected… unless you know how…
