New Myths of Email Deliverability Busted: Publishers Are Not as Safe as Some Think
Whenever I’m on the phone with a subscription or membership site publisher these days, one of the questions I invariably ask them is, “What email service provider are you using?” I can instantly tell from their answer how well run their email program is — especially whether their email is actually getting delivered. (The latter is the primary, but by no means the only, reason most publishers should be using a good ESP rather than…
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