Winnipeg Free Press: Is the Read-Now-Pay-Later News Model Working?

Not yet. In May, The Winnipeg Free Press implemented a paywall, allowing readers to pay as they go instead of subscribing. In its second

Not yet. In May, The Winnipeg Free Press implemented a paywall, allowing readers to pay as they go instead of subscribing. In its second quarter financials, FP Newspapers reports that 1,300 Free Press readers have signed up to pay $0.27 a story so far. Though the Free press did not reveal how many articles were accessed via the pay-as-you-go model, 1,300 x $0.27 per article is only $351. Even if each reader averaged 10 articles per…...

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Filed in Business Strategy, Customer Service, News, Paywall

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!