By Minal Bopaiah

The Street recently released its Q4 and 2013 financials, and reported that it made $43.5 million in subscription revenue in 2013. Total revenues were estimated to be $54.5 million.

That means that subscription newsletters and services account for nearly 80% of all revenues for TheStreet.

Furthermore, subscription revenues saw a 17.2% increase over last year, primarily due to the company’s acquisition of TheDeal and DealFlow according to TheStreet.

Also of note was the fact that TheStreet has 78,400 paid subscribers to its subscription newsletter, a 20% increase over last year. In addition, The Street seems to churn a little over 2% of subscribers on a monthly basis — not a bad retention rate for monthlies!

For those of you looking to benchmark your own site, here’s how The Street calculated its monthly churn rate: “Average monthly churn rate is defined as subscriber terminations/ expirations in the quarter divided by the sum of the beginning subscribers and gross subscriber additions for the quarter, then divided by three. Subscriptions that are on a free-trial basis are not regarded as added or terminated unless the subscription is active at the end of the free-trial period.”