Financial Times Pulls App from iTunes Store

By now you have probably heard that The Financial Times app is no longer for sale in the iTunes app store. The publisher pulled the app because of Apple's new requirement that all in-app subscriptions go through the iTunes store. FT has launched a web-based app and hopes to push customers to that option but there isn't any data on how many people are using it, while 10% of digital subs were coming from the iPad.…

Mashable’s 8 Tips for Launching a Top-ranked Paid Mobile App

So you're ready to launch a mobile app? Are there things you can do as you launch to make it a top-ranked moment? Mashable has eight best practices and here are few to share: The first two weeks of your app's life are the most critical, according to Mashable's analysis. Get your marketing and cross-promotion plan in place well before the launch of the app. We've seen a number of paid apps, particularly in the travel…

Case Study Lesson: Lower App Prices to Gain More Marketing Traction

Subscription Site Insider's newest exclusive Case Study reveals why lowering the price of your mobile app might be a terrific marketing decision. MapMyFitness CEO Robin Thurston shares that the paid versions of his company's 20 or so apps (for iPhone, Android and Blackberry) are now priced at $1.99 down from $4.99 but app revenue is still about the same because the company is selling more apps. How? In lowering its app prices, MapMyFitness made its apps…

Apple’s New In-App Subscription Policy Is Good News for Subscription Sites

There's news from Apple today that the company quietly revised its in-app subscription policies and this should be welcome news to subscription publishers. The two biggest developments are: 1. It is no longer a requirement that an external subscriptions must be also offered as an in-app purchase. Publishers can now link to purchased or subscription content outside of the app without also requiring a similar or better deal in the App Store. So yes, there can…

Subscription Publishing Trends from SIPA Show: Mobile Publishing, E-Learning and Filtering Content

Yesterday I spoke at the annual conference of the Specialized Information Publishers Association (SIPA) in Washington, DC. Judging by the standing-room only crowd at the landing page and paywall presentation I gave along with copywriter Bob Bly, online conversion continues to be of utmost importance┬áto information publishers and marketers. Everyone feels like they could do better, by testing more, switching up the design and adding new features like video testimonials. Here are some other trends…

3 Ways to Make Paid Subscription iPad Apps Easier to Use

Last week, members of our sister site Subscription Site Insider received exclusive advice on marketing and selling subscription iPad apps. There's a science to making profits with the iPad and our experts revealed how publishing to this platform is making them real money and bringing in a new audience. (If you're a current member or become one, you can enjoy this iPad App Webinar on demand.) Once your customers have purchased the app, how can you…

Lessons From Glamour’s iPad Publishing Launch

The introduction of new iPad subscriptions for traditional magazines has been big news in the past few weeks especially, with Conde Nast this month introducing subscriptions to new iPad versions of some of its biggest titles including The New Yorker. This week Glamour became one of the latest Conde titles to start offering digital subscriptions, though nine issues have been offered on an individual basis prior to this.Mashable.com talked to Glamour Editor-in-Chief Cindi Lieve about…

What iPad Usage Trends Mean for Content Publishers

How do you think iPad owners use those fully-functional, take-anywhere devices? The answer might not only surprise you, but also convince you that if you're not putting key resources into developing iPad-friendly content, especially apps, you're making a serious business mistake. The biggest use for the iPad, according to results of a usage survey released this week by Business Insider: searching the Web, which takes 37.5% of users' time on the device. This is about equal…

Mobile App Sales to Rise 77% in 2011: The Goldrush Begins…

According to research firm IHS iSuppli, mobile app sales -- including subscription apps, one-time fee apps, and upsales within apps -- will rise this year to $3.8 billion. I'd be inclined to trust this number, especially as Apple and Google's Android just launched subscription app offerings this year. Recurring revenues are easier to count on growing steadily, for now, than one-time download sales.For example, Popular Science already sells subscriptions on both platforms and is claiming nearly…

70% of iPad Apps Charge a Fee, With an Average Price of $5.36

Only 30% of iPad apps are free, according to new research from the app store research firm Distimo. The average price for the 70% of apps that do charge a fee also has risen 23.5% in the past year - from $4.34 to $5.36.The team at PadGadget attributes the price increase to the fact that iPad app developers are moving away from the in-app purchase Model. Only 6% of apps offered in-app purchases in March…

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