Subscriber Acquisition
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This week Audible launches a cheaper version of its Audible audiobook subscription service. Subscribers can access 68K hours of content.
Thousands of consumers have filed complaints with the Better Business Bureau against weight loss app Noom for misleading free trials.
Fitbit announced this week that Fitbit Premium has exceeded 500,000 paying subscribers due, in part, to an extended 90-day free trial.
Apple is now valued at $2 trillion, TIME reports strong digital growth in Q2, and ESPN+ raises its price and adds more content.
Meredith Corporation sues new SI Owner the Maven for breach of contract and failure to pay for agreed upon services.
Game subscription service EA Access gets a new name – EA Play – and will join the Steam gaming platform later this month.
Apple is developing ‘Apple One’ subscription bundles that will help the company grow recurring revenue while saving consumers money.
PitchBox Media has launched themed subscription boxes to match media outlets and journalists with publicists, agencies and brands.
Pirated subscriptions in the US are a billion-dollar industry, Wirecutter is considering a subscription product, and Twitter limits replies.
The Kroger Co. announced they are expanding their Kroger Ship program to include an online marketplace of more than 500K ship-to-home items.
