Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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The New York Times pulls out of Apple News, Alden Global Capital adds a board member to Tribune Publishing, and major brands boycott Facebook ads.
Match Group, the company behind more than 45 dating apps like Match.com, Tinder and Hinge, is going solo after 21 years with parent company IAC.
Lululemon Athletica Inc. announced it is buying MIRROR, a home fitness company, for $500 million. MIRROR uses a membership model for its fitness classes.
Streaming video service YouTube TV celebrates its third birthday with a 30% price hike in subscription fees, along with new content and features.
Le Tote, a subscription women’s clothing rental service, filed suit against Urban Outfitters for allegedly using proprietary information to start a competing service.
Google announced a new licensing program in which it would pay select publishers for high quality content, including text, images, audio and video.
Facebook expands fan subscriptions for gaming streamers, Wildgrain ships artisinal sourdough loaves, and eDreams adds hotels to subscription service.
ViacomCBS will rebrand and relaunch CBS All Access as a super service with thousands of hours of new content and an improved user experience.
Dr. Matt Lindsay, president of Mather Economics, shares subscription trends, risks and opportunities, and recommendations for digital publishers.
Google Chrome browser extensions are used in spyware attacks, WW shares jump 20% with subscriber growth, eMarketer shares COVID-19 consumer shopping trends
