Business Operations

At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.

"BOB" stands for "Best Of Business" and BOB.tv was established to deliver premium knowledge content to industry practitioners. The company leverages a subscription-based learning platform, aggregating high-value content used by professionals to build skills and stay abreast of industry knowledge. In this case study, learn why Tony Lorenz, Founder & CEO of Bob.TV, decided to focus on video content and how he has grown was BOB.tv; via innovative partnerships with respected industry associations to deliver content to -- and beyond -- it's professional member base. Still in early-growth phase, BOB.tv has hit upon a unique, scalable model for success that we can all learn from.

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business - and how your business needs to prepare for these changes.

To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which accommodates different billing periods and the fact that some customers pay for only part of a term and then cancel. Part of our four-part INSIDE Metrics series on measuring subscription retention, this on-demand tutorial outlines the basic concepts in the series and specifically, train viewers on using the detailed Excel spreadsheet in Part III of our INSIDE Metrics: Retention series.

Subscription businesses (also known in the payment processing world as "card-not-present" merchants), know the impact of out-of-date credit card data in our customer files -- lower retention, churn and revenue loss. Kathy Greenler Sexton discusses why its important to keep customers & members your central focus as you navigate the upcoming 100% turn-over of credit cards numbers.

Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.

We are publishing a three-part INSIDE Metrics series on measuring subscription retention.In this article, Part II, we will provide some basic retention measurement concepts; show you how to use the Retention Trends Report to spot changes in your business early; and introduce the Retention Detail Report, which is the most complex and powerful report in the series.

In this Inside Metrics Guide, Site Overview Reports, we will talk about two high-level reports which are the radar scope which enable you to benchmark high-level business performance across revenue sources and identify areas where you need to do closer research.

In this Inside Metrics Guide, the Subscription By Channel Report, we will talk about how to interpret any report in 3 minutes or less and specifically, the Subscription By Channel Report.

The Four Basic Secrets to Leveraging Your Numbers will outline a few fundamental secrets to building a reporting infrastructure that you can really leverage. There are four in all: Have a clear, actionable purpose behind every metric;To think like a marketer, obsess about drivers -- not total numbers;Benchmark your marketing drivers in these three ways; and,Align marketing, finance and operations metrics at the outset.