Discover how FamilyLink.com piggybacked on Facebook's popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships.
How a B2B Site Generates Monthly Memberships and Group Subscriptions by Providing Templates for Marketers
Jesse Hopps, CEO of Demand Metric, describes how his site attracts individual members and group subscriptions with tools and templates that make marketers' jobs easier. See how adding video overviews of the content doubled the online conversion rate, and how a multi-track email nurturing program helped the inside sales team reduce the number of dials-to-sales by half.
Most subscription site marketers realize they can't always convert visitors to paid content offers right away on the first visit. That's why free offers such as email opt-ins, free offers, and cart abandon marketing programs are so important to the mix. Your site catches everyone possible with a soft offer and then you can use email or other formats to follow-up later until the prospect at last converts (or not.) The problem that I think many…
Since its launch in March 2009, Ann Farrell's executive coaching membership site has made money for her, indeed, but she mainly uses it to nurture leads for offline coaching services. Most of her six-digit income comes from offline coaching gigs at corporations.
Founded in 1970, Cabot Heritage Corporation proves a family-owned publishing company with fewer than 30 employees doesn't have to be limited by tradition or staff size to keep aggressively evolving. Currently 100% of the company's marketing is online, and they're continually testing tactics such as video, pricing offers, and online quizzes.
See creative samples and results data from seven A/B tests conducted by subscription and membership Web sites including a B2B publisher, a virtual world, an investment advisory newsletter, a personal nutrition site, and an online club for military vets. The average test increased response rates by 25%. You'll see what worked, and what did not. Also includes basic testing guidelines and names of low-cost testing tools.
Enthusiast Site Uses Forums (and Some Well-Thought-Out Marketing Tactics) to Keep Subscribers On-Board for a Whopping 30 Months
Artistic Threadworks proves that a mom-and-pop site can beat the big boys. Typical consumer sites get an average subscription lifetime of about six-to-eight months, but clients of Artistic Threadworks keep paying for an average of 30 months!
Solo Entrepreneur Launches Video Tutorial Membership Site for Consumers Interested in Alternative Health
Sandra Olson, founder of Budwig Videos, tells SSI about the power of practical information, how to succeed in a very small niche, and lessons learned about video marketing.
Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a Successful Subscription Site
Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
According to this story in MarketingVox, OfficeMax and Intel are both launching ecard campaigns to drive extra traffic during the holidays. Although, subscription sites such as AmericanGreetings.com have built multi-million dollar businesses around paid ecards, chances are most subscription sites will use ecards as a traffic driver. In the past, ad-supported sites such as ChristianityToday.com and Canadian portal Sympatico.ca have successfully used ecards for traffic driving. So, why shouldn't membership and subscription sites try them as…