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In a recent op-ed piece for Business Insider, Pandora CEO Brian McAndrews speaks out against free streaming music, saying that free on-demand music services are
Content engagement drives subscriber acquisition, and content engagement is driven by your analytics. Segmenting your audience and learning what appeals to certain prospects is key
One of Europe’s largest news magazines, Der Spiegel, will cut staff by 20% and launch a paywall to fight a decline in advertising and circulation,
Two weeks ago Twitter removed share counts from Tweet buttons on publisher sites, and some publishers are upset about the change, reports DigiDay. Some of
This week’s Five on Friday focuses on cybersecurity, Facebook advertising, older shoppers online, customer retention, and referral marketing.
Tidal gets its third CEO, publishers tell Twitter their frustrations, Apollo considers purchasing Tribune Publishing. We have those headlines as well as news about payments,
California consumers are suing subscription-based companies within and outside the state, in accordance with California’s auto-renewal law (Cal. Bus. & Prof. Code § 17600 et
Third time’s a charm. At least that’s what Dallas Morning News is hoping for as it plans to take a third run at a paywall
Amazon.com is planning to beef up its Prime Video offerings soon, reports Bloomberg Business, which could give it a serious advantage over Netflix and Hulu.
Thirteen months ago, The New Yorker launched a metered paywall to bridge the gap between free and paid online content. Last week, it announced the
