Author: Katherine Noyes - Page 3 - Subscription Insider

Newsweek Chooses Piano Media for New Paywall Technology

Industry Announcements, News, Payment Processing, Subscriber Acquisition, Technology / Katherine Noyes

By Katherine Noyes Newsweek has figured prominently in the news these past few weeks for the recent rebirth of its print format, but on Wednesday the company made another significant announcement: The iconic magazine will relaunch its subscription platform this month using paywall technology from Slovakia-based Piano Media. Newsweek was acquired last year by IBT Media, following a botched digital transition and declining subscriptions. Now, in the wake of all that, the publication is implementing the Piano…

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Marvel Unlimited Capitalizes on SXSW with Limited-Time 99¢ Trial

News, Subscriber Acquisition, Subscription Apps / Katherine Noyes

By Katherine Noyes Roughly a year ago we saw the launch of Marvel Unlimited, a subscription-based mobile app that offers access to more than 15,000 comics. This week, Marvel Unlimited showed us just how savvy it is at targeting its market at the right time. Whereas pricing on the app is normally $10 per month, the Disney-owned company on Monday launched a special, limited-time offer whereby comic fans can get a month’s access for just 99…

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Digital Subscriptions Now Outpace Print at the Financial Times

FInance, News, Payment Processing, Subscriber Retention, Subscription Apps / Katherine Noyes

By Katherine Noyes The virtual ink had barely dried on our Table of Estimated Subscription Revenues last week when the Financial Times published results indicating an even more successful year than we had estimated for the company. Most notably? For the first time, the publication’s digital content revenues exceeded print content revenues in 2013. Not only did the Financial Times Group achieve profits of £55 million — marking an underlying increase of 17% year-on-year — but FT’s…

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Politico Launches Elections-Focused Subscription Service

Business Services, Industry Announcements, News / Katherine Noyes

By Katherine Noyes With the prospect of a collective $18 billion in revenue a year as motivation, it’s no real surprise that new digital subscription sites pop up all the time. Recently, however, a particularly interesting example caught our eye. Namely, Politico last week announced that it’s launching Campaign Pro, a new vertical subscription site aimed at political, PAC and campaign professionals. “This will allow us to go much deeper, cover exponentially more races in granular detail and…

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Amazon UK Makes LoveFilm a Part of Prime, Boosts Digital Subscription Price

Entertainment and Streaming, FInance, News, Payment Processing, Subscriber Acquisition, Subscriber Retention / Katherine Noyes

By Katherine Noyes Last year, we wrote about Amazon-owned LoveFilm’s struggles in the UK — as evidenced by its use of door-to-door salesmen to sign up subscribers — but today the company is shaking things up completely. In a move widely regarded as a strike against key competitor Netflix, Amazon on Wednesday folded its LoveFilm video-on-demand service into its British Amazon Prime service, creating a one-stop service for digital streaming, DVD rental and books. Amazon Prime offers its…

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Press+ Teams Up With AAM to Make Circulation Auditing Easier for Digital Subscription Sites

Business Services, News, Payment Processing, Subscription Apps, Technology / Katherine Noyes

By Katherine Noyes It’s no secret that subscriber metrics are key for any digital subscription site, but tracking and reporting them accurately can be a challenge. That’s thanks in large part to the sophisticated software and highly reliable data auditing rules require, but for users of RR Donnelley’s Press+ platform, the task is about to get easier. Press+ last week announced that it has integrated its software and data with the Alliance for Audited Media (AAM) to…

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LinkedIn Opens Its Publishing Platform to Everyone, But Is It Good for Paid Content Sites?

Business Services, News, Subscriber Acquisition / Katherine Noyes

By Katherine Noyes For the select few business leaders who have been able to share their expertise through LinkedIn’s Influencer program since it launched in 2012, the results have been impressive: An average of more than 31,000 views, 250 likes and 80 comments greeted their posts, representing an exposure level many of us only dream of. Well, on Wednesday LinkedIn announced that it is expanding its publishing platform beyond just the likes of Richard Branson and Bill…

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Insight to drive subscription growth

Katherine Noyes