Why a Two-Part Conversion Funnel is Best for Subscription Site Trial Offers

Last month, I wrote about how a $1 trial can often be better for your bottom line than a free trial. But regardless of

Last month, I wrote about how a $1 trial can often be better for your bottom line than a free trial.But regardless of whether you’re offering a $1 or free trial, you’re going to want to make sure you split up your conversion funnel into at least two parts. The first part should only ask for an email address — no credit card, password, or additional information.

The second part of the funnel then asks for credit card information and other details. (Note: For why you should always ask for a credit card during trial sign-up, check out the Best Practices for Trial Offer Conversions video on our sister site, Subscription Site Insider).The reason you want to split your funnel is because there are always people who abandon forms. But if you get them to submit an email addresses before asking them for any other information, you can then email them and, in many cases, get them to return.In fact, this week’s on-demand video on Subscription Site Insider tells you how you can save these “form abandons,” as well as other advanced tips and tricks to amp up your trial offer conversions — from optimizing landing pages to keeping things legal. It’s 30-minutes of packed material with lots of creative samples, so check it out now!