WSJ.com Increases Referral Traffic by Letting Subscribers Share Paywalled Articles for a Limited Time

As marketers have known for years, the best marketing is word-of-mouth. But allowing subscribers to share your paywalled content can be tricky — on
As marketers have known for years, the best marketing is word-of-mouth. But allowing subscribers to share your paywalled content can be tricky -- on one hand you want to let them do it, but on the other hand, you don't want to corrupt your paywall. Some publications, like The New York Times, have chosen to allow any visitor from a social media site to bypass their metered paywall. But we like the solution the Wall Street…...

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