Why Subscription Sites Should Avoid ‘Login with Amazon’ Service

Social sign-ons have been shown to reduce friction when getting visitors to register for a subscription or membership site. And the benefit is that
Social sign-ons have been shown to reduce friction when getting visitors to register for a subscription or membership site. And the benefit is that social platforms, like Facebook, LinkedIn and Twitter, don't cut into your profits by offering such a service. But there's a disruption brewing. Amazon just announced plans to make it's "Login with Amazon" feature available to all sites. The technology is already being employed by Zappos and Woot (both of which are already…...

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