Why a Two-Part Conversion Funnel is Best for Subscription Site Trial Offers

Last month, I wrote about how a $1 trial can often be better for your bottom line than a free trial. But regardless of
Last month, I wrote about how a $1 trial can often be better for your bottom line than a free trial. But regardless of whether you're offering a $1 or free trial, you're going to want to make sure you split up your conversion funnel into at least two parts. The first part should only ask for an email address -- no credit card, password, or additional information. Hulu Plus does this nicely on their site: The…...

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