We can define this week’s headlines in one word: Google. Or should we say Alphabet? No matter what you call the company and its offshoots, Google has dominated the news this week. That news and other subscription-related headlines are here for your reading pleasure, in case you missed them:The Digital Ad Business is Broken, Says Former Forbes.com CEOVentureBeatTinyPass and Piano Media Merge, Embracing “Paywall” as a Fluid ConceptNiemanLabCan the New York Times Sustain Digital Growth After 1M Mark?Subscription InsiderSephora Channels Beauty Offerings to DeliveryPYMNTS.comPolitico Pro is a Lesson in the Benefits of a Laser-Focused PaywallFortune5 SaaS Marketing Mistakes That Could Cost YouBusiness 2 CommunityWhat is Alphabet, Google’s New Company?Business InsiderG is for GoogleAlphabetCare.com Takes Baby Steps Toward Becoming ProfitableSubscription InsiderThe Art of PersonalizationCMS WireThe Death of Snackable ContentRe/codeSearch Engine Ranking Factors 2015MOZThis week we are excited to announce our first ever “live” event: Subscription Accelerator: Mastering Payment Processing for Recurring Revenue. Join us on October 22 in Boston for this one-day, intensive dive into best practices and key issues impacting payment processing for recurring revenue. Visit our event sign-up page for details and tickets! Hope to see you there.Have a great weekend, everyone!~ The Subscription Insider Team