If you've checked out our Case Study on Equilar Insight, you'll see that the company is incredibly savvy at taking public data and selling it as a subscription service simply by cleaning it up and using savvy Web coders to make it crunch-able, malleable and presentable for professionals looking for benchmarking data. But Equilar Insights has a sister site -- Equilar Atlas -- that uses the same technique (i.e., cleaning up publicly available data) to sell…...
Home » Using Public Data (and Great SEO) to Sell Prospecting Services
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