Using Public Data (and Great SEO) to Sell Prospecting Services

If you’ve checked out our Case Study on Equilar Insight, you’ll see that the company is incredibly savvy at taking public data and selling
If you've checked out our Case Study on Equilar Insight, you'll see that the company is incredibly savvy at taking public data and selling it as a subscription service simply by cleaning it up and using savvy Web coders to make it crunch-able, malleable and presentable for professionals looking for benchmarking data. But Equilar Insights has a sister site -- Equilar Atlas -- that uses the same technique (i.e., cleaning up publicly available data) to sell…...

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