Time Inc. Buys xoJane and xoVain to Expand Reach to Millennial Women

Time Inc. announced its purchase of xoJane and xoVain from Say Media earlier this week. With an audience of 10 million readers per month,
Time Inc. announced its purchase of xoJane and xoVain from Say Media earlier this week. With an audience of 10 million readers per month, xoJane and xoVain target millennial women. The social-first sites offer a blend of editorial and user-generated content, including advice about sex, beauty, fashion, entertainment, wellness, how-tos and it-happened-to-me stories. "We are excited to welcome Jane and the xo community to the Time Inc. family," said Time Inc. EVP Evelyn Webster in the…...

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