The Perils of Advertorials — or Native Advertising — for Subscription Sites

Trend-jumping, while almost universally endorsed by marketing gurus, is a risky business tactic. Just look at The Atlantic and their foray into native advertising.
Trend-jumping, while almost universally endorsed by marketing gurus, is a risky business tactic. Just look at The Atlantic and their foray into native advertising. The legacy publication generated tremendous blowback a few weeks ago when it ran "Sponsored" content about Scientology, although the bright-sided piece was not seen as egregious as the marketing department's ability to edit/delete comments, especially any ones critical of the piece. Of course, it's also worth noting that the exact definition of native…...

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