With Newsweek bombing its digital transition, and The Washington Post demonstrating a decent, but not optimized, approach, it's worth discussing how legacy publications can make the transition to a digital world easier on themselves. One thing I'm noticing more and more is the creation of new roles, like NatGeo giving its Editor-in-Chief dominion over print and digital content. But while aligning digital and print is almost always a smart move, new media requires more innovation that…...
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