The Guardian Revamps Website to Improve Subscriber Retention

After 18 months of work, 8 months of beta testing and 25,000 reader comments, The Guardian’s U.S. website revealed a sleek, new look last

After 18 months of work, 8 months of beta testing and 25,000 reader comments, The Guardian's U.S. website revealed a sleek, new look last week. Removing the clutter, the revamped site has more white space, is well organized into easy-to-find categories and, in general, is visually appealing. Content is now grouped into "containers" such as headlines, highlights, sports and opinion, each of which contains a "more" feature for additional stories. This layout translates well to mobile,…...

Home » The Guardian Revamps Website to Improve Subscriber Retention

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Filed in News, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!