Tablet Metrics Are Coming, Along with More Touchscreen Laptops

The MPA (formerly the Magazine Publishers’ Association and now the Association of Magazine Media — but still using the acronym MPA), finally released a
The MPA (formerly the Magazine Publishers' Association and now the Association of Magazine Media -- but still using the acronym MPA), finally released a plan to standardize tablet metrics and measurement. The MPA had previously released a set of voluntary guidelines, which were meant to aid ad sales into digital editions, but  would also help with subscription retention. The MPA's announcement at their conference in New Orleans this week focused on making those voluntary guidelines mandatory. The…...

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