Subscription Site Central’s Top 10 Stories of 2012

2012 is coming to a close, and since we’ve avoided the apocalypse, it’s a good time to reflect and take stock of everything that’s

2012 is coming to a close, and since we’ve avoided the apocalypse, it’s a good time to reflect and take stock of everything that’s happened. In that spirit, we’ve compiled a list of Subscription Site Central’s top 10 stories (determined mainly by your clicks, likes, and comments). We hope this will hold you over through the holidays, as Subscription Site Central will not publish December 25-January 1. (But we’ll be back in the New Year with plenty of quality content, including some great data from our Benchmark Report!)Here’s the list, from least to most popular. Enjoy!10. Top 4 Reasons Subscription Sites Should Integrate Social Media Sign-OnsWith social media sign-ons taking off, we helped you figure out whether this new technology would help or hinder your subscription sales.9. 2 Reasons Why Banner Ads are Great for Niche Subscription SitesSurprise, surprise — banner ads are not all bad, and in fact, can be very good for premium content sites with a niche audience!8. Google’s ‘Not Provided’ Accounts for 40% of Organic Traffic for B2B SitesOnce again, we kept you abreast of Google’s changing rules and algorithms. We’ll definitely have more on this in 2013.7. ComScore to Add Mobile and App Viewing to Web RankingsFinally, there’s a way to add your mobile and app viewing to your site/publication’s eyeball score. A boon for sites with paid advertising, but a hindrance to sites that were using downloads to approximate audience numbers.6. Case Study Lessons: Multi-User Trials Help Convert Individuals into Site License Prospects GenomeWeb gave Subscription Site Insider an exclusive interview, and we let you get a sneak peek of the most interesting site license sales technique we’ve ever seen!5. Price Testing Lessons From Adobe’s Creative Cloud SaaS Pricing is a tricky business, and here’s proof that you can’t just divide a downloadable software product’s price by 12 when turning it into a monthly subscription-based service.4. The Economist Unbundles Print and Tablet Editions While The Economist led the way with print and online bundled pricing, it’s now unbundling its tablet content. Find out why (and why you many want to do the same!).3. Walmart Rolls Out $7 Monthly Food Subscription Service by Invite OnlyWhile food subscription services are not a new thing, these days their focusing more on convenience than gift-giving. We’ll see if this trend will last in 2013.2. 2 Killer Welcome Emails for B2B Subscription Sites Subscription Site Central readers love creative samples, and here’s two for any site to copy when composing email autoresponders for new subscribers!And the number one story you clicked on (which flattered us greatly)…1. InfoCommerce Acquires Subscription Site Central and Subscription Site Insider We’re excited about this new development, and convinced it will allow us to bring you higher quality content in the new year. As always, feel free to send us your requests, story ideas, or questions that need answering. And here’s to a Happy and Prosperous New Year!

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