Just when every other newsroom seems to be shrinking, Politico is looking to hire 40 new staff members — 20 reporters and editors and 20 on the business side — largely thanks to its subscription revenues.Paywall Times previously wrote about Politico Pro, the site’s subscription-based notification service targeting DC policy wonks and insiders. At the time, the site already had 45 editorial staff members dedicated to the Pro service, and reported “overwhelming” renewal rates. And now, just six weeks after that initial post, the service is looking to hire more staff.The site also seems to be shifting is local-DC B2C focus to a more national B2B brand–or at least regional. The New York Times reported that 4,000 copies of Politico’s daily newspaper started appearing on newsstands in Manhattan and were sent to Wall Street firms and Madison Avenue advertising companies. Some of the paper copies were made available for free through vending boxes in order to expand brand awareness, a risky move but one that seems to have worked.However, the site is a little vague about numbers, with owner and founder Robert Allbritton previously telling paidContent that Politico “is profitable over any given six months but not always every quarter.” We suspect the subscription Model for a B2B offering has changed this reality.