Effective today, we are relaunching Subscription SITE Insider as Subscription Insider.  As part of this change, our news site, Subscription Content, is now hosted at news.subscriptioninsider.com.  The announcement is more than just taking the “site” out of our URL, we have rebuilt the site from top to bottom with lots more to offer subscription businesses. Here is our news announcement.To celebrate our relaunch, we would like to offer you apremium membership for 25% off.  (Now through May 1^st)Our mission, like it always has been, is to deliver our members unique, powerful Insider knowledge and nuts-and-bolts skills you’ll find nowhere else – all the practical information you need to smoothly operate and grow a profitable subscription business.So what’s new?New Content. We’ve started adding fresh new articles every day, including the latest leading edge industry news and information, best practices, case studies, checklists, tool kits and more.New Team. We have partnered with some of the smartest and most experienced industry insiders to bring you insight on the highest leverage areas of the subscription business as part of our INSIDER GUIDE program. You’ll have inside access to deep industry expertise on practices that are unique to subscription businesses – practices you need to know in order to make your business run effectively in this rapidly-changing market. Meet our INSIDERS:

• Data Publishing Strategy with Russell Perkins, Founder and Managing Director of InfoCommerce Group
• Inside Metrics with Bill Baird, a leading Internet subscription marketing advisor
• Leveraging Technology with Kevin Novak, CEO and Founder of 2040 Digital
• New Product Development with Diane Pierson, Managing Principal of Wheels-Up Innovation
• Payment Processing with Paul Larsen, Founder and Managing Partner of Paul Larsen Consulting (PLC)
• Subscriber Engagement with Brad Mehl, President of Boundless Markets

New Coverage. More Technology. More Product Development. More Sales. (And of course we’ll continue to provide everything our members have come to expect from us as well!)New Site Design. You’ll find what you need with less time and effort – we’ve redesigned the site from inside out to make it more easily accessible based on how our members were searching and finding information.This relaunch is the first step of many more to come, including new features, full mobile optimization, and the return of new & improved member favorites–like our member forum and vendor directory. Also, we have new webinars, training seminars and a Subscription Summit in the works as well. Now that we have officially relaunched, how can we help you?P.S.  Don’t forget our 25% Discount for Membership!  Now through May 1^st, we are offering a 25% “Relaunch Special”. Use promotional code 25PERCENT to claim your discount.