SIPA to Merge with SIIA — Could this be a Comeback for the Paid Niche Content Industry?

Robert Brady, current president of the Specialized Information Publishers Association (SIPA) announced this morning that the association is in the process of merging with
Robert Brady, current president of the Specialized Information Publishers Association (SIPA) announced this morning that the association is in the process of merging with the Software & Information Industry Association (SIIA), presumably within its Content Division. SIPA, originally an association of print subscription newsletter publishers founded in the 1980s, has seen falling membership over recent years, despite changing its name (twice) to reflect the industry's change from 100% print to largely digital content.  We suspect that…...

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