The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine industries are holding steady, and the business-to-business information market is expected to grow by 2.5%, according to recent research released by PwC (formerly PricewaterhouseCoopers).Newspaper IndustryThe decline in advertising means that newspapers might see a 50/50 split in ad/subscription revenues by 2017, according to the report, which also predicts that digital will account for 11% of overall revenues by 2017, up from 5% in 2012.Interestingly, despite the general decline, a number of newspaper markets are expected to grow globally, namely those in Brazil (4% growth), Indonesia (9%), China (6%), and most of all India (10%).Consumer MagazinesThe consumer magazine industry is expected to only grow 1% by 2017, but that would still make it a $83 billion industry. Within that amount, PwC forecasts that digital revenues (both advertising and subscriptions) will account for 16% of overall revenues.And while digital subscriptions currently account for only 2% of revenues, that number is expected to jump to 12% by 2017, mainly due to increased tablet and smartphone adoption. And while the US still dominated global magazine revenues, China, Brazil and South Africa are expected to see a 7% increased in revenues by 201, while Nigeria and Kenya may see 9% growth.Business-to-BusinessThe PwC’s Business-to-Business segment contained business information, trade shows, trade directories, trade magazines and professional books.This market is expected to grow 2.8% overall by 2017, with the US remaining the world’s largest market for this type of information. Sadly, the UK is expected to see a decline in this market of less than 1%.In addition, digital is expected to surpass print in the directories category. And digital subscriptions to trade magazines are also expected to grow, along with the global trade show business, which is expected to be worth in excess of $36 billion in 2017, up from $29 billion in 2012.MusicDigital music revenues will exceed physical sales revenues by 2016, most likely due to widespread access to smartphones and Internet access, which propels an uptick in digital subscription sales to music platforms.The fastest growing market for music sales is India, with a projected 14% growth. China, Russia, Brazil and Sweden trail close behind.
Projected Growth for Digital Revenues Across 4 Major Media Industries
The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine industries are holding