Price Testing Lessons From Adobe’s Creative Cloud SaaS

It’s a common problem for software giants that made their fortunes in the days of shrinkwrapped boxes — how do you adopt your business
It's a common problem for software giants that made their fortunes in the days of shrinkwrapped boxes -- how do you adopt your business model to today's download-heavy market? Adobe seems to have found the solution with Creative Cloud, a SaaS-based bundle of their many design and production technologies, which they are now offering on a subscription basis. But subscription pricing can be tricky. Adobe was able to offer a price point of $50/month when it had…...

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