Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC

Here’s an interesting market test for online content — selectively subject your audience to it based on geo-location. You largely don’t hear about geo-location
Here's an interesting market test for online content -- selectively subject your audience to it based on geo-location. You largely don't hear about geo-location testing anymore, yet Politco has decided to adopt this artifact of market research to test its audience's receptivity to a metered paywall. Starting next week, readers in Iowa, North Dakota, Vermont, Mississippi, New Mexico and Wyoming will be subjected to a meter count when viewing the site's currently free content (Politico already…...

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