NYT Cooking & Evernote Join Forces: A Recipe for Success

You know those recipes you’ve been bookmarking on your laptop and mobile device? How about those handwritten recipes from friends, or the recipes you’ve

You know those recipes you’ve been bookmarking on your laptop and mobile device? How about those handwritten recipes from friends, or the recipes you’ve torn out of your favorite magazines? How many of those recipes have you actually tried? Better yet, how many have you tried, saved and organized to make again? Same here – not many.

The New York Times and Evernote are making recipe saving and sharing easier. Last week NYT Cooking and Evernote announced a partnership to put all of your recipes in one place.Adding new functionality to the NYT Cooking Recipe Box, Times and Evernote subscribers can save any of NYT Cooking’s 17,000+ recipes PLUS recipes “clipped” from other websites and cookbooks, even your grandmother’s handwritten recipes. If you love to cook, this is a fabulous pairing!Subscribers can…

Link NYT Cooking Recipe Box and Evernote accounts for easy recipe saving.
Clip recipes from the Internet with Evernote’s web clipper.
Transfer paper recipes to screen versions.
Create recipes from scratch and save to the recipe box.
Access all recipes in one place from all devices, at home or on the go.

To get started, users log into both accounts, choose “sync recipes,” and you’re ready to go! Here’s what the NYT Cooking dashboard looks like.

NYT Cooking & Evernote Join Forces: A Recipe for Success

Insider Take:Three of our favorite things together: The New York Times, Evernote, and FOOD! We love the innovation here and The Times’ continued willingness to experiment and take risks. Both subscription-based companies have the potential to get in front of new audiences, as well as solidify existing relationships, by making themselves more valuable to their paying (premium) subscribers.Our only criticism is that the NYT Cooking app is only available for iOS, so if you want to use NYT Cooking on your Android phone, you’ll have to use the web version, not an app. UPDATE: The NYT Cooking team responded. They don’t know if an Android version will be available, but they forwarded our request/question to the development team.For those who love to cook, saving recipes in one online portal is a dream come true, especially if you aren’t restricted to one site. Visit any site online, clip, and save. Though this seems like a low risk venture, we love the creativity and spirit of the whole idea. We think the NYT Cooking and Evernote partnership is a recipe for success. We can’t wait to try it!~ Dana E. Neuts, Subscription InsiderPOST UPDATED, 9/11/15, 7:42 a.m. (Pacific) to include NYT Cooking’s response to our inquiry

Filed in Business Strategy, Industry Announcements, Mergers and Acquisitions, News

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!