New Audience Development Tool Helps Newspapers Get Page Views and Money

There’s a new audience development tool in town for publishers, particularly daily news sites — paid discovery. Paid discovery is basically paid links at
There's a new audience development tool in town for publishers, particularly daily news sites -- paid discovery. Paid discovery is basically paid links at the bottom of an article or the side of page -- typically low-value real estate for ads, but great real estate for links since people who reach the bottom of the page are looking for what to do next. Services link Outbrain (for written content) and Taboola (for video content) let publishers…...

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