By Minal Bopaiah
Netflix released its Q4 earnings recently, reporting it had generated $1.18 billion in revenue, a 24% growth over last year’s numbers.
More interestingly, the site reported that it had 44.35 subscribers, with 33.42 million domestic subscribers and 10.93 million international subscribers. The streaming video on-demand site beat out its own target of adding 2 million subscribers in Q4 with a total of 2.33 new subscribers.
Netflix CEO Reed Hastings wrote in a letter to shareholders that the U.S. customer growth was due to strong sales of Internet-connected devices, as well as service improvements and effective marketing.
The company expects to add 2.25 million U.S. subscribers and 1.6 million overseas, according to Investors.com
The company is also looking to create tiered pricing for subscription plans based on the number of videos streamed at the same time. The new subscription structure would make more sense given the way families use Netflix, but Netflix received massive consumer backlash when it tried to change its pricing structure in 2011, which led its stock price to plummet.
