In case you missed the news, Mobilegeddon started yesterday, and that’s big news for website owners. What exactly is Mobilegeddon, and why should we care? Here’s the 4-1-1.Mobilegeddon is Google’s latest attempt to control the Web. As of yesterday, Google changed its search algorithm – yes, again – to favor sites that are mobile friendly. If your site is not optimized for mobile traffic, then your search ranking will drop and, in some cases, dramatically. Because Google has an estimated 65% of the market share on Internet searches in the U.S., this is a big deal, reports USA Today. In fact, USA Today says this could be “bad news” for 40% of top websites!Why the change? The use of smartphones is becoming much more prevalent. In fact, in 2014, eMarketer estimated that 1.75 billion people used a smartphone. As that number grows, mobile-friendly sites that load quickly and are easy to navigate will be even more important. Sites searched for and viewed on smartphones need to provide timely, relevant content that is easy to read on the small screen. Website owners that don’t take advantage of the opportunity to become mobile-friendly will get punished by Google. We are not surprised.For now, Mobilegeddon will only affect searches on mobile phones, not results from desktop searches. If your company doesn’t rely on mobile customers yet, this is a good opportunity to rethink your strategy and redesign your site to optimize it for customers and, well, Google.Insider Take:Many owners of subscription sites rely on an all-in-one subscription management service. While this all-encompassing tool may work well for now, we encourage you to make sure your team is on top of your company’s mobile presence.Mobilegeddon will affect more than a company’s website. It will impact their behind the scenes tools including subscription management and publishing tools – anything that can be accessed or managed from a smartphone whether it is for the benefit of your team or your customers.We recommend that you and your team recognize the differences between your site’s mobile experience versus the desktop experience, and that you understand that using one tool to publish to multiple platforms may not be sufficient. Instead, consider segmenting publishing tools by platform.Another consideration is looking at the customer experience to see how customers are accessing and using your site. As with everything, the UX should be simplified and streamlined including the mobile experience.This is a hot topic; we’ll be writing more about it soon, so stay tuned.P.S. If you’re not already a subscriber, this is a great time to become one. We are offering a 25% discount to new subscribers now through May 1. Be the first to read our Mobilegeddon recommendations on our premium site. Sign up today!