Just like Levi Strauss proved during the California gold rush, the real money isn't necessarily in a popular commodity, but rather in selling the tools to mine that popular commodity. During the gold rush, that was picks, shovels and blue jeans. For online subscription sites, it's payment processing and financial systems for recurring billing. Billing services are somewhat late to the subscription services party. (In fact, major banks such as Citizens Bank wouldn't give merchant accounts…...
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