Financial Times Hits 300,000 Digital Subscribers with 6% Conversion Rate

The Financial Times had a 17% jump in its number of digital subscribers this past year, reaching 313,000, according to Robert Andrews at paidContent.org.
The Financial Times had a 17% jump in its number of digital subscribers this past year, reaching 313,000, according to Robert Andrews at paidContent.org. That means that the London-based financial news site (straggling both B2C breaking news and the B2B niche) has outpaced its print subscription numbers, which were 280,124 in August of 2012 (ABC-verified). It also means that, with 5 million registered users, the site has a conversion rate of 6% for registered-user-to-paying-digital-subscriber, which is…...

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