For the past eight years, B2B subscription site Euromoney Institutional Investor has been focusing on growing it site license revenue stream across more than 50 sites.”It’s a slow burn,” says Ben Eva, Global Head of Conversion Management at Euromoney Institutional Investor Plc. “It’s a long-term investment that you should make for at least eight months.”First, Euromoney Institutional Investor had to plan its approach. The company found that getting internal ambassadors was its best bet to getting management buy-in and an expanding user base.In addition, because Euromoney Institutional Investor focused it site license growth across multiple titles, they found that the same tactic didn’t work for every site. Some titles needed a low market price for entry, while other titles saw better site license sales based on subscriber usage. The company also created different landing pages based on usage.Taken together, these tactics led to a 20% year-on-year growth in site license sales.It’s rare that a single professional has such a broad picture of how to grow site license sales, so we’re happy that Ben is going to be speaking about How to REALLY Sell Site Licenses at Subscription Site Summit. Plus, as head of conversion management at Euromoney Institutional Investor, Ben is generously offering to conduct part of our site critiques session. So, if you’re interested in getting the inside scoop of the company’s 20% growth in group subscription sales, or getting a personal critique by Ben, buy your ticket to the Summit today!