For the past eight years, B2B subscription site Euromoney Institutional Investor has been focusing on growing it site license revenue stream across more than 50 sites. "It's a slow burn," says Ben Eva, Global Head of Conversion Management at Euromoney Institutional Investor Plc. "It's a long-term investment that you should make for at least eight months." First, Euromoney Institutional Investor had to plan its approach. The company found that getting internal ambassadors was its best bet to…...
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