For the past eight years, B2B subscription site Euromoney Institutional Investor has been focusing on growing it site license revenue stream across more than 50 sites. "It's a slow burn," says Ben Eva, Global Head of Conversion Management at Euromoney Institutional Investor Plc. "It's a long-term investment that you should make for at least eight months." First, Euromoney Institutional Investor had to plan its approach. The company found that getting internal ambassadors was its best bet to…...
Home » Euromoney Institutional Investor Grows Group Subscriptions by 20%
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.