Dropbox Adds Enterprise Tier & New Features to Premium Services

On November 4, Dropbox announced that it is adding a new tier to its premium services: Enterprise. Dropbox Enterprise will offer users the same

On November 4, Dropbox announced that it is adding a new tier to its premium services: Enterprise. Dropbox Enterprise will offer users the same premium features as Dropbox Business, but with a few more bells and whistles, including:

  • Scalable deployment tools for easy migration to Dropbox Enterprise
  • Increased visibility and control for Dropbox administrators
  • Unlimited access to Dropbox API to integrate Dropbox Enterprise with a company’s internal tools

Enterprise is specifically designed for large organizations, including those with tens of thousands of Dropbox users, to help them better manage the users and control company data. Dropbox also offers a free Basic level and a Pro level for $10 a month.

Dropbox Enterprise Clients

In addition to the Enterprise launch, Dropbox announced that it is now HIPAA-compliant, so HIPAA-regulated businesses can now use Dropbox, and it is launching three new security features:

  1. Dropbox admins can now limit or revoke Dropbox access for certain users.
  2. Team admins can log in as a particular employee for oversight and auditing purposes.
  3. Companies can add their company logo, so shared pages are branded to ensure that specific pages do, indeed, belong to the company.

Insider Take:With 400 million Dropbox users worldwide saving 1.2 billion files daily, these additional features will help strengthen Dropbox’s position in the online storage world. Perhaps more importantly, the Enterprise tier will help attract new corporate customers to join the 150,000 companies who already use Dropbox as their “go to” cloud storage tool.As Venture Beat points out, Dropbox has come a long way since its 2007 launch. What started out as an app primarily for personal use has become a powerhouse for companies of all sizes to manage and share their data securely.This slow but steady evolution has helped Dropbox succeed, combining a freemium model and subscription industry best practices. It draws users in with its free Basic storage product, and hopes to convert a percentage of those users to try one of its premium products. Once hooked, Dropbox continues to add value to those products, retaining personal and business clients.Dropbox has set a solid example for other companies to follow – stay focused on your core product, add multiple levels (but not too many) of paid products, and continually adapt and improve your paid products to retain your customers. We can’t wait to see what’s next!~  Dana E. Neuts, Subscription Insider 

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